realvirtuality.dk

Here are some quick thoughts on how the digital infrastructures are enabling people to share and spread content in different ways.
If you are on facebook, you have to be part of a network you have to be connected. If you don’t have a profile you don’t have access, and if you have a profile by [...]

As I am looking very much forward to attending  this course (PhD Course on Global Public Relations), I have written a short essay on my project and the intersection between my empirical data and the aims of the course. For the interested readers this is what came out:
The research project is about viral marketing. [...]

A guy asked my “Why marketing?”, as we were talking about viral marketing. “Why not advertising?” A very good question indeed…
I found an explanation of the two as follows:
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its [...]

I gotta blog about this!
It is successful viral marketing in the sense that half of the viewers of this particular video believes in it, while the half who do not.
The ones that find them self smart enough to have realized that this is just a viral stunt, still spreads the message about it.  Their foci [...]

Tell me about your strategies.
Do you post more than one tweet? Do you think the winner will be chosen due to his/ her tweet creativity or based on the amount of clicks our your tag that are made? On the popularity of your profile? Or the size of your network? Do you care? Do you [...]

When posting a twitter message the extent to which the message about the new Mac Pro spreads fast. I am wondering of anyone are aware of the extent?
My message spreads to:
a)      All my twitter friends
b)      All my facebook friends
c)       All the readers on my blog
d)      Pages cached by Google, from my blog, where my “Show-twittering” [...]

Viral marketing in and around virtual worlds
Here is a short overview on my project. It does not contain many references, or theoretical considerations as such, but my hope is to give you an overview of the structure.
Let us take a look at what I mean by “viral marketing.” I will present the concept through an [...]

As it turns out the video that played mind games with my brain in the last post was a spoof add.
However, this challenges my definition of viral marketing.
Where should I put these spoof adds? Will I always be able to tell the difference between adds and spoof adds?
Will it be used as [...]

Speaking of two things that both have my interest (Second Life and commercials on the internet), where is the relevance between the (somewhat cool) video, and the product for which it advertises?
I am wondering who would be passing this around, as well as their motivations for doing so?
I wonder if people, 30 days after having [...]

Part of my PhD project is on viral marketing, another is on virtual worlds.
The first part is concerning the empirical phenomenon in which I am really interested. The other the phenomenon my project is really interested in. To bridge the two I have decided to look into viral marketing as a phenomenon within virtual worlds.
However, [...]