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	<title>realvirtuality.dk</title>
	<link>http://realvirtuality.dk/blog</link>
	<description>It's virtualy nothing... Yet</description>
	<lastBuildDate>Wed, 20 Jan 2010 15:04:54 +0000</lastBuildDate>
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		<title>Viral marketing and the role of support from digital infrastructures.</title>
		<description>Here are some quick thoughts on how the digital infrastructures are enabling people to share and spread content in different ways.

If you are on facebook, you have to be part of a network you have to be connected. If you don’t have a profile you don’t have access, and if ...</description>
		<link>http://realvirtuality.dk/blog/?p=223</link>
			</item>
	<item>
		<title>Global Public Relations</title>
		<description>As I am looking very much forward to attending  this course (PhD Course on Global Public Relations), I have written a short essay on my project and the intersection between my empirical data and the aims of the course. For the interested readers this is what came out:

The research project ...</description>
		<link>http://realvirtuality.dk/blog/?p=210</link>
			</item>
	<item>
		<title>Viral advertising vs viral marketing</title>
		<description>A guy asked my "Why marketing?”, as we were talking about viral marketing. “Why not advertising?” A very good question indeed…

I found an explanation of the two as follows:

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm ...</description>
		<link>http://realvirtuality.dk/blog/?p=194</link>
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		<title>Konspirationsteorier og viral marketing&#8230;</title>
		<description>Her er et interessant bachelorprojekt om konspirationsteorier som på mange måder minder om fænomenet viral marketing.

1) Det er vanskeligt at sige noget om hvorvidt folk ved mere end de giver udtryk for, når de diskuterer teorier så vel som virale videoer på Internettet

2) Virale videoer, såvel som konspirationsteorier, bør forstås i ...</description>
		<link>http://realvirtuality.dk/blog/?p=188</link>
			</item>
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		<title>Yet another interesting viral stunt.</title>
		<description>I gotta blog about this!

It is successful viral marketing in the sense that half of the viewers of this particular video believes in it, while the half who do not.

The ones that find them self smart enough to have realized that this is just a viral stunt, still spreads the ...</description>
		<link>http://realvirtuality.dk/blog/?p=186</link>
			</item>
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		<title>#Moonfruit</title>
		<description>Tell me about your strategies.

Do you post more than one tweet? Do you think the winner will be chosen due to his/ her tweet creativity or based on the amount of clicks our your tag that are made? On the popularity of your profile? Or the size of your network? ...</description>
		<link>http://realvirtuality.dk/blog/?p=181</link>
			</item>
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		<title>Rapidly catching vira?</title>
		<description>When posting a twitter message the extent to which the message about the new Mac Pro spreads fast. I am wondering of anyone are aware of the extent?
My message spreads to:
a)      All my twitter friends
b)      All my facebook friends
c)       All the readers on my blog
d)      Pages cached by Google, from ...</description>
		<link>http://realvirtuality.dk/blog/?p=172</link>
			</item>
	<item>
		<title>My project in 1707 words</title>
		<description>Viral marketing in and around virtual worlds
Here is a short overview on my project. It does not contain many references, or theoretical considerations as such, but my hope is to give you an overview of the structure.
Let us take a look at what I mean by “viral marketing.” I will ...</description>
		<link>http://realvirtuality.dk/blog/?p=142</link>
			</item>
	<item>
		<title>Spoofing! Real marketing?</title>
		<description>As it turns out the video that played mind games with my brain in the last post was a spoof add.
However, this challenges my definition of viral marketing.
Where should I put these spoof adds?  Will I always be able to tell the difference between adds and spoof adds?  ...</description>
		<link>http://realvirtuality.dk/blog/?p=132</link>
			</item>
	<item>
		<title>Unrelated!</title>
		<description>Speaking of two things that both have my interest (Second Life and commercials on the internet), where is the relevance between the (somewhat cool) video, and the product for which it advertises?
I am wondering who would be passing this around, as well as their motivations for doing so?
I wonder if ...</description>
		<link>http://realvirtuality.dk/blog/?p=124</link>
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